THE BRIEF
YouTube Pulse, which has been in Denmark, Spain, Greece, Canada and many other countries, where the names of the YouTube world meet on the same stage, is planned to be held in Istanbul for the first time in collaboration with Brand Week Istanbul and YouTube.
In parallel with Brand Week Istanbul 2018 event concept ‘Ideas Without Borders', it was expected that YouTube's products, services and power will be demonstrated with YouTube experiences and YouTube universe.
It shouldn't be a normal opening ceremony for the stage and we need to use the YouTube concept with an idea that has never used before.
OUR APPROACH
We need to create an opening show by using YouTube products & contents. Also, YouTube Pulse aims to measure the pulse of its universe as its name and giving the latest improvements & developments during the event.
Then we start to think and find a way to using YouTube content and insights in a show which uses visual art and sound natural.
When we think about Pulse, we need to visualize the YouTube universe and the best way to do that we decide to use YouTube users’ data’s during the show with an artistic way:
​An opening ceremony with YouTube users’ data, visual art & sound.

IMPACTS & AWARDS
​Direct Marketing Awards 2019
Special Events Award
Ace of Mice Turkey Awards 2019
The Best Adapted Event Award
​2.1K People watched the show live
800K Social Media Reach

CREDITS
Event Agency: HeyMo
Production Company: AwesomeBros
Creative Director | Lead Artist: Süleyman Yılmaz
Creative Director | Composer: Mehmet Ünal
Lighting Design: Kayhan Koşar
Lead 3D Artist: Aykut Önal
Lead Motion Graphics and Compositing Artist: Barış Gürsel
Senior Project Manager: Ceren Sipahi